Although Denmark is a
relatively small country the market for organic food and environmental
products is rather interesting as an export market. The market share for
organic products are among the highest in Europe and in general the Danish
population has high interest environment friendly products.
The economy in Denmark has
been developing fast in the last years (2003 - 2007). The unemployment is low and the consumers have been demanding more products - and there
has been a
dramatic growth in the interest of organic food. Even though Denmark has a
high production of organic food it has been necesarry with import of many
In the period of 2004 -
2007 the turnover of organic foods in Denmark has increased with 77
percent. Just in 2007 the turnover increased with 33 percent compared with
the year before.
of organic foods in Danish retail shops
Very early (in the
1980'ies) the Danish supermarkets paid attention to organic foods and
still a very large percentage of
the organic food in Denmark is sold via supermarkets. Anyhow there is a
growing market in the catering sector, restaurants and special shops. In
the last five years box scheme systems has become popular too.
Dairy products are the
most important organic products on the Danish market covering aprox. 40
percent of the
total turnover. Also in the conventional food sector fresh milk is a very
important product on the Danish market. Anyhow the organic market share on
fresh milk is close to 30 percent of the total market of fresh milk.
Also the organic market
share for oatflakes is arround 30 percent. Products like carrots, potatoes
and onions has relatively high market share too covering more than half of
the total sales of organic vegetable. However the consumers interest
in organic vegetable and fruit is increasing. Already today a high import
is needed to satisfy the market for organic vegetable and fruits.
The sales of organic
fruit and vegetables almost reached 100 million Euro in 2007 - or aprox.
20 percent of the total turnover of organic products.